Advocates say organic food is safer, possibly more nutritious, and often better tasting than non-organic food. They also say organic production is better for the environment and kinder to animals.
And more and more shoppers seem convinced. Even though organic food typically costs more –sometimes a lot more — sales are steadily increasing.Organic foods may have higher nutritional value than conventional food, according to some research. The reason: In the absence of pesticides and fertilizers, plants boost their production of the phytochemicals (vitamins and antioxidants) that strengthen their resistance to bugs and weeds.
While purchasing organic food can cost a restaurant more than purchasing conventional food, consumers are willing to pay that extra cost to eat in an environmentally-friendly manner at the many new organic food restaurant franchises. In the same survey, a full one-fifth said they’d pay more than 10% more in order to eat green.